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Digital Marketing Officer (HK$20K - $25K) (Ref. No.: 23153)

Our client, a Chinese based Life insurance company is now urgently looking for a high calibre candidate to join their marketing department.

Job Duties

  • Manage and implement effective digital marketing campaigns, social media and digital platform
  • Develop and monitor campaign budgets and expenses
  • Liaise with MIS Department and web design agencies to design and implement all digital marketing programmes in different portals
  • Contents creation for digital channels and social media
  • Prepare post campaign report and provide recommendations based on the insights
  • Analyze the effectiveness of digital marketing initiatives, performance data to generate insights and take actions to maximize online conversions rate and improve CTR
  • Collect and analyze up-to-date market information
  • Support on ad hoc projects

Job Requirements

  • University degree in Marketing or Communications
  • At least 3 years relevant experience
  • Hands-on experience in digital marketing
  • Able to work under pressure and meet tight deadlines
  • Good knowledge of internet-related technologies and applications preferred
  • High proficiency in both written English and Chinese
  • Candidate with more experience will be considered as Senior Officer
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