Head of Brand & Communication, Asia – High-End Brand (Ref. No.: 27919)
Our client, a leading Luxury brand, is seeking a visionary and results-driven Commercial Leader to spearhead our brand’s presence in the Hong Kong & Macau market. This role will lead the full spectrum of the brand's commercial and operational activities, developing and executing a comprehensive strategy that aligns with global headquarters’ objectives while adapting to local market dynamics
工作職責
- Serve as the brand's ambassador across Asia, safeguarding alignment with global brand identity while tailoring approaches to suit the nuances of each local market
- Spearhead the creation and rollout of cohesive brand and communication strategies that advance business goals and strengthen brand equity
- Translate consumer and market intelligence into concrete brand initiatives that guide strategic decision-making and feed into annual business planning
- Design and deliver end-to-end activation programs spanning the full media spectrum—including media campaigns, CRM & performance marketing, content strategy, PR & social media, influencer partnerships, retail/shopfloor initiatives & activations, and culinary events (B2C and B2B)—to foster brand engagement, drive conversion, enhance customer experience, and build loyalty
- Adapt and roll out global campaigns and communication calendars with precision, ensuring each market receives relevant and impactful execution
- Partner closely with Business Units, central marketing, central media management, and sales teams to ensure brand plans are fully integrated and effective
- Motivate and guide a regional team of brand and communication professionals—building and nurturing a strong, multi-cultural, multi-disciplinary marketing team while continuously developing marketing talent
工作要求
- Comprehensive and current expertise in brand management, integrated communications, and performance marketing
- Proven ability to build relationships, lead teams, and foster networks, with a track record of inspiring and growing talent in a multi-cultural setting
- A consumer-first mindset paired with a drive for performance and measurable results, supported by sound business judgment and commercial awareness
- A sharp strategic mind with the agility to adapt and the analytical rigor to translate insight into action
- Skilled at influencing and working alongside diverse stakeholders beyond direct reporting lines, with strong communication abilities in both the local language and English
- Demonstrated international exposure and mobility, with readiness to travel throughout the Asia region and to global headquarters as needed
- 職位編號:
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27919
- 日期:
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23/10/2026
- 工作類別:
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其它
- 薪金範圍:
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$Neg.
- 學歷要求:
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Degree
- 聯絡電郵:
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[email protected]
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